Why is GSM Important?
1. Quality and Durability
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High GSM Fabrics: Fabrics with a high GSM are generally thicker and more durable. These are often used for winter wear and premium garments.
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Low GSM Fabrics: Fabrics with a low GSM are lighter and airier, making them ideal for summer wear and cheaper garments. However, to customers, they can give your brand a low-quality feel.
2. Perception of Luxury
In fashion, a higher GSM often signals luxury and premium quality. Thicker fabric feels substantial and is linked to high-end brands. Optimal GSM selection aligns products with market segments.
3. Comfort and Wearability
The GSM of a fabric directly influences how comfortable it feels against the skin and how suitable it is for different weather conditions. For example, a 120 GSM cotton T-shirt would be great for hot climates, while a 300 GSM T-shirt would be great for colder environments or to give a luxury feel.
4. Cost Implications
Higher GSM fabrics often come with a higher price tag due to the increased material usage and potentially complex manufacturing procedures. When developing your clothing line, it's essential to carefully consider the GSM and its impact on your budget. Investing in premium, high GSM fabrics can support a higher selling price, attracting buyers seeking superior quality and durability. Studies have shown that customers are more likely to become repeat purchasers of brands offering top-notch clothing.
Are Low GSM Fabrics Always Low Quality?
Lightweight fabrics aren't always inferior quality. Fabrics such as Nylon or Lyocell have specific applications and can achieve a high standard. However, consumers often perceive higher GSMs as indicating better quality. Although a lighter fabric may offer superior craftsmanship or composition, most consumers will opt for a higher GSM fabric due to its luxurious weight and drape.
